15 Best Affiliate Programs for Podcasters

15 Best Affiliate Programs for Podcasters
Jordana Bozhinova
Jordana Bozhinova

Last updated - May 11, 2023

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If you’re a podcaster, the chances are you’re also interested in making money from your show. Affiliate programs are one of the best and easiest ways to do that. Whether you’re a beginner or a pro, working with a good affiliate program can help you monetize your podcast.

The question is, what are the best affiliate programs for podcasters? Since hundreds of thousands of affiliate programs are out there, finding the right one for your podcast can be challenging and time-consuming. After all, they are not created equal, so you should do a little research before picking one.

But don’t worry, as we’ve done the research for you and found the top 15 affiliate programs for podcasters. Before you see our suggestions and start using this type of marketing to earn some cash, let’s explain what affiliate marketing is and how to use it for your show.

What Is Affiliate Marketing?

Affiliate marketing is a kind of performance-based marketing where a business rewards affiliates for every customer or sale generated through its marketing efforts. In other words, affiliates promote a company’s products or services to their audience. In exchange, they receive a commission or reward for each sale or lead generated through their unique affiliate link.

Affiliates can be individuals or companies with a platform or audience relevant to the company’s target market. They can promote the company’s products or services through various channels, such as their website, social media accounts, email marketing, podcasts, etc.

Affiliate marketing is a popular way for businesses to expand their reach and increase sales without investing in traditional advertising or marketing campaigns. It’s also a cost-effective way for affiliates to earn money by promoting services and products that align with their audience’s interests and needs.

How to Use Affiliate Marketing for Your Podcast?

If you have a podcast and want to use affiliate marketing to monetize your content, here are a few ways to do it.

  • Promote your affiliate links on the show

Sharing your original affiliate links on your show is the easiest way to use affiliate marketing on your podcast. As long as you have a unique or special link that your audience can quickly go to, they will easily find the product or service you promote. Just make sure to disclose that you’re using affiliate links so your audience is aware.

  • Add your affiliate links in your show notes

Include your affiliate links in your podcast’s show notes or episode description. This allows listeners to easily find and click on the links if they’re interested in the product or service you’re promoting.

  • Mention them in the podcast

You can also mention the affiliate links within the podcast audio itself. For example, you could say, “If you’re interested in checking out this product, you can find the link in the show notes below.” Make sure you tell your audience that you only promote products or services you believe in.

  • Add your links to your site

There are many ways you can use a website to promote and build revenue for your podcast. You can add a banner, affiliate page, sidebar ad, or make a blog post for each affiliate.

Full Providers Review

Now that you understand what affiliate programs are and how they can help you monetize your podcast, let’s look at some of the best affiliate programs for podcasters available right now.

1. Pawns.app

Pawns.app is a fantastic app that lets users share their unused internet connection and take online surveys in exchange for cash or gift cards. Both the desktop and mobile versions are free to use and available in over 190 countries worldwide. Users love the app because it’s simple, safe, and, most importantly, allows payouts once you make only $5.

Pawns. app’s affiliate program will probably appeal to most podcast audiences because who doesn’t want to earn some passive income in their free time? Boasting an impressive 20% recurring commission rate, instant payouts via PayPal, and unlimited support from the dedicated Pawns.app team, this is one of the most rewarding programs available.

As a podcaster, you can earn 20% from each of your referral’s earnings for life, as long as they stay active on the app.

  • Commission rate – up to 20% lifetime commission per referral’s payouts.
  • Getting paid – 30 days after referrals have started using the Pawns.app.
  • Payment methods – banks, PayPal, crypto, etc.
  • Cookie duration – 90 days.

2. Toluna

Toluna is an online survey platform offering paid surveys for those looking to earn some side money in their spare time. The platform has categories to choose from so you can complete surveys on topics of your interest. Completing each survey gives you points which can be exchanged for cash, donations, or gift cards once you earn $30.

So if your audience is interested in taking paid surveys or making passive income online, you can consider joining Toluna’s affiliate program. The program pays a one-time commission per each new referral, meaning anyone who registers on Toluna using your unique link will bring you about $1.20. The lack of recurring commissions is a downside, but it’s still worth considering as it comes from a trusty brand.

  • Commission rate – a one-time commission of about $1.20 per new sign-up.
  • Getting paid – monthly, before the 20th of the month.
  • Payment methods – PayPal.
  • Cookie duration – 45 days.

3. Awin

Awin is a hugely successful affiliate marketing network offering a wide range of affiliate programs from thousands of brands in various niches. It allows you to join it even if you don’t have a site or blog. In other words, it’s the perfect place to look for an affiliate program for your podcast.

The only downside is the registration deposit that you have to pay when applying to the network. However, it’s only $5, and you’ll get it back after earning $20, which is actually the minimum payout threshold of Awin. When it comes to the commission rates, they are various and depend on the brand or program you select.

  • Commission rate – varying, depending on the program.
  • Getting paid – monthly for the previous month’s commissions.
  • Payment methods – international wire transfer, ACH, and BACH.
  • Cookie duration – 30 days.

4. PrizeRebel

PrizeRebel is another great survey platform that offers people a chance to complete surveys for rewards. The platform uses a point system, so every time you complete a survey, it gives you points. Once you accumulate enough points in your account, you can exchange them for cash or gift cards.

Joining the PrizeRebels’ affiliate program can be good if your podcast is about making money online. This way, you can earn recurring commissions from anyone who uses your link to register on the platform and take surveys. If your referrals make money on PrizeRebel, you’ll get 30% of their earnings as long as they are active.

  • Commission rate – up to 30% recurring commission per referral’s earnings, with no limit to how much you can earn per referral.
  • Getting paid – N/A
  • Payment methods – PayPal (crypto and direct deposit are expected to come soon)
  • Cookie duration – N/A

5. Swagbucks

Swagbucks is another highly-rated money-making app available for both desktop and mobile devices. Although the app is best for taking long surveys, you can also do other simple tasks to earn some passive income. For example, you can make it your default search engine, use it to shop online, play games, or watch videos in exchange for points, which can be exchanged for gift cards or cash.

The Swagbucks’ affiliate program can be ideal for passive income podcasts, so if you own one, you can consider promoting the app on your show. Everyone that registers on Swagbucks using your affiliate link will bring you a one-time commission of $2.20. Even though the commissions are not as high as in other programs, your affiliate earnings can quickly add up if you refer many people to the money-making app.

  • Commission rate – a one-time $2.20 per new registration.
  • Getting paid – N/A
  • Payment methods – bank transfer and PayPal.
  • Cookie duration – 30 days.

6. bCast

bCast is a podcast hosting and marketing platform designed to help podcasters grow and monetize their shows. With bCast, users can easily upload, publish, and distribute their podcast episodes to major listening platforms like Apple Podcasts, Spotify, and Google Podcasts, among others. The user-friendly platform is designed to make podcasting accessible to anyone, regardless of technical expertise.

The company’s affiliate program claims it’s “the most generous affiliate program in podcasting”, which is not hard to believe. They offer a 40% recurring commission, a one-year cookie duration, and dedicated support from their team of professionals. So as long as your referrals stay paying customers on bCast, you’ll get your share forever.

  • Commission rate – a 40% recurring commission per referral.
  • Getting paid – N/A
  • Payment methods – N/A
  • Cookie duration – one year.

7. Skillshare

Skillshare is an online learning platform that offers a wide range of classes and courses in various subjects, including creative arts, design, business, technology, and more. The platform provides access to thousands of video-based classes taught by industry professionals, artists, and educators worldwide.

Since there’s something for everyone, you’ll most likely find a class or course to promote on your podcast, no matter your niche. This is why Skillshare’s affiliate program is perfect for beginners. As an affiliate, you’ll get a unique tracking link that you can share on your platform and earn a 40% commission for every new customer you bring to Skillshare.

The personalized dashboard and monthly payouts make the program even better.

  • Commission rate – a one-time 40% commission or up to $67 per new referral.
  • Getting paid – once a month, 30 days after the end of the month in which you earned the commissions.
  • Payment methods – through your preferred payment method specified in Impact.
  • Cookie duration – 30 days.

8. Barkbox

BarkBox is a subscription-based service that delivers a package of dog toys, treats, and other goodies to dog owners. It has become popular among dog owners, providing a convenient and fun way to spoil their furry friends with new toys and treats each month.

Joining the Barkbox affiliate program can be a brilliant idea for almost any podcaster, as there are over 90 million pet dogs in the US only. So the chances that some of your audience has a dog are pretty high. This means that you don’t even have to be in the pet niche to promote the service.

As for the commissions, they vary depending on the product or service promoted. Basically, you can get a 10% commission per sale or $18 to $20 commission per subscription sign-up.

  • Commission rate – a 10% commission per sale or up to $20 commission per paid subscription.
  • Getting paid – N/A
  • Payment methods – N/A
  • Cookie duration – 7 days.

9. Moosend

Moosend is an all-in-one marketing automation and email marketing platform designed to help businesses of all sizes create and execute successful email campaigns. The platform offers a wide range of features and tools to help users create professional-looking emails, manage their email lists, and track the success of their campaigns.

The company has an outstanding affiliate program with five-tiered lifetime commissions, so the more you promote them, the more money you can earn. You start as a member of the Bronze tier that pays a 30% commission per referral, and you move on to other tiers as you refer new paying customers. For over 36 paid accounts, you get access to the Diamond tier, which pays a 40% commission.

  • Commission rate – from 30% to 40% recurring lifetime commission per paid subscription.
  • Getting paid – within the first 20 days of the following month for the current month’s commissions after reaching the minimum payout threshold of $5.
  • Payment methods – PayPal and Stripe.
  • Cookie duration – 90 days.

10. Buzzsprout

Buzzsprout is a podcast hosting and distribution platform that allows users to easily upload, host, and distribute their podcast episodes to major listening platforms such as Apple Podcasts, Spotify, Google Podcasts, and more. It offers a range of pricing plans to suit different podcasting needs and budgets.

The affiliate program of Buzzsprout can be great for podcasters in the business niche or those that want to encourage podcasting. By joining the program, you can earn a one-time commission of $20 whenever someone uses your link to subscribe to a paid plan on the platform. What makes the program even more attractive is the $20 credit that each person you refer gets to their Buzzsprout wallet and the cookie that never expires.

  • Commission rate – a one-time $20 commission per new paying customer.
  • Getting paid – N/A
  • Payment methods – PayPal.
  • Cookie duration – lifetime.

11. Amazon Associates

We all know what Amazon is, but do you know about its popular affiliate program? It’s called Amazon Associates and offers millions of products and services in various niches. So no matter what your podcast is about, you should be able to find something on the platform to match.

For example, you can promote their Audible products and services and earn a flat $5 commission for everyone who signs up for an Audible free trial using your link.

Overall, the commissions of Amazon Associates range from 1% to 20%, depending on the type of product or service you promote. Right now, the highest 20% commissions per sale are for promoting Amazon games on your platform. The 24-hour cookie duration, however, is a flop.

  • Commission rate – 1% to 20% commission per sale, depending on the product category.
  • Getting paid – two months after the commissions are earned, after reaching the $10 payout threshold.
  • Payment methods – check, Amazon gift cards, and direct deposit.
  • Cookie duration – 24 hours.

12. The Podcast Host

The Podcast Host is a podcasting resource and education platform that offers a range of resources and courses to help podcasters of all levels create, launch, and grow their podcasts. It’s a valuable resource for anyone looking to start a podcast or take their existing podcast to the next level.

If you promote podcasting on your show, joining the Podcast Host affiliate program can help you earn some passive income. The program allows you to promote their Podcraft Academy service and earn a one-time 20% commission on the first payment when someone subscribes to the annual plan.

Another product you can promote is their Podcast maker web app called Alitu. Whenever someone subscribes to a paid Alitu plan, you get a 20% recurring commission for an entire year, as long as they remain a paid customer.

  • Commission rate – a one-time 20% commission or $70 per annual subscription, and 20% recurring commissions or $6.40 per month for an entire year or $64 per year.
  • Getting paid – at the end of each month, two months after you’ve earned your commissions.
  • Payment methods – N/A
  • Cookie duration – N/A

13. ExpressVPN

ExpressVPN is a popular VPN service provider that focuses on making internet browsing safer and more anonymous. The service uses encryption to protect user data and prevent unauthorized access, even when you use public Wi-Fi networks. By routing your internet traffic through a server in another location, you can access online content that may be blocked in your region.

So if you talk about online privacy and anonymity on your podcast, you can take advantage of ExressVPN’s affiliate program and earn by promoting it to your audience. As an affiliate, you can earn a one-time $13 commission for everyone who subscribes to a monthly plan using your link, a $22 commission for referrals that sign up for a 6-month subscription package, and a one-time $36 commission for those that subscribe to an annual plan.

  • Commission rate – a one-time commission ranging from $13 to $36 per sale.
  • Getting paid – monthly payouts after earning at least $50.
  • Payment methods – direct wire transfer for $1000+ commissions and PayPal.
  • Cookie duration – 30 days.

14. PJs and Pixels

PJs and Pixels is a paid streaming platform that offers you plenty of movies, shows, and 360 videos to watch, podcasts to listen to, and comic books to read. The platform is accessible on more than a thousand devices, including Android, iOS, PCs, and macs. Even though it’s a paid platform, the subscription fee is low.

Joining PJs and Pixels’s affiliate program can be a good idea if your audience consists of movie, podcast, and comic book fans. Even though there’s not enough information about the program on the site, you can contact the support team to learn more about it. What we’ve found is that it’s an in-house affiliate program that pays a one-time 30% commission per sale, which is not bad at all.

  • Commission rate – a one-time 30% commission per sale.
  • Getting paid – N/S
  • Payment methods – N/A
  • Cookie duration – 30 days.

15. SecondLine

Our final suggestion is SecondLine, which offers professionally-designed WordPress themes and plugins for podcasters and podcast networks. With their themes, you can make your podcast website look original and stunning, even if you don’t have any coding or writing experience.

SecondLine’s affiliate program is great for anyone that promotes podcasting and has an audience that wants to be successful in it. As a member of the program, you can earn a one-time 20% commission on every completed transaction. There’s no limit to how many people you can refer to the platform per month, so the more referrals, the better.

  • Commission rate – a 20% commission per sale.
  • Getting paid – monthly payouts after reaching the $50 minimum payout threshold.
  • Payment methods – PayPal.
  • Cookie duration – 30 days.

Why Digital Marketing Podcasts?

Digital marketing is an ever-changing field, constantly emerging new trends and technologies. Listening to digital marketing podcasts can help you stay up-to-date with the latest news and trends in the industry.

Many of them feature interviews with experts in the field, so by listening to these interviews, you can learn from their experience, insights, and expertise. These podcasts often provide tips, strategies, and best practices that you can apply to your own marketing efforts. This, in turn, can help you improve your skills and become a better marketer.

Furthermore, listening to other marketers talk about their successes and failures can be inspiring and motivating. It can help you stay motivated and committed to your own marketing efforts.

Besides, podcasts are an easy and convenient way to consume information. You can listen to them while you’re commuting, working out, or doing other activities.

Pros and Cons of Affiliate Programs for Podcasters

If you’re still unsure whether you should join an affiliate program for podcasters, comparing the pros and cons of doing so can help you make the right decision. Here are the most obvious advantages and disadvantages you should consider.

Pros

  • Additional revenue – joining an affiliate program allows podcasters to earn additional revenue by promoting products or services they believe in.
  • No inventory or shipping – unlike traditional e-commerce, affiliate marketing involves promoting someone else’s products or services. This means podcasters don’t need to worry about inventory, shipping, or customer service.
  • High commission rates – affiliate programs often offer high commission rates, meaning podcasters can earn significant money for each sale they refer.
  • Alignment with brand values – podcasters can choose affiliate programs that align with their brand values and audience interests, making promoting products easier and attracting an even bigger audience.
  • Access to exclusive promotions – affiliate programs may provide podcasters with access to exclusive promotions, discounts, or giveaways that they can offer to their audience.

Cons

  • Time-consuming – affiliate marketing requires time and effort to research and promote products or services effectively.
  • Risk of losing audience – if podcasters promote products or services that don’t align with their brand values or audience interests, they risk losing their audience.
  • Potential legal issues – podcasters must disclose their affiliation with the products or services they promote, or they risk running into legal issues.
  • Limited control over marketing materials – podcasters may have limited control over the marketing materials provided by the affiliate program, which can impact the effectiveness of their promotions.

Conclusion

If you have a podcast and an established audience, joining the right affiliate program can help you monetize your show. It’s an easy way to promote products and services and earn some side money without worrying about inventory, shipping, or customer service.

These 15 affiliate programs are great for both beginners and experienced podcasters, but when choosing one, make sure you keep your audience’s interests in mind.

FAQs

How does affiliate marketing work with podcasts?

Affiliate marketing works pretty much the same way no matter what platform you use to promote a certain brand or product. The podcaster promotes the product or service on their show and earns commissions whenever someone makes a purchase using their unique affiliate link.

What is the hardest part of affiliate marketing?

The hardest part of affiliate marketing can vary depending on the individual and their approach to it. Common challenges include finding the right product to promote, building trust with your audience, standing out from the competition, balancing promotion with value, and tracking and analyzing results.

Why do most podcast affiliates fail?

There are several reasons why many podcast affiliates may not achieve the level of success they are hoping for. Some of them are lack of strategy, poor audience fit, over-promotion, lack of transparency, inconsistent promotion, etc.

Jordana Bozhinova
Jordana Bozhinova

Copywriter, Pawns.app

Once an eighth-grade chemistry whiz, Jordana is now a BA in Psychology, hoping to one day tread through the fine weave of the psyche professionally. Chemistry still excites her, but not more than physics or music. Personal growth and authenticity are always on her to-do list, and she'd like to see the world's pendulum swing in that direction, too. A fan of creativity and innovation, Jordana enjoys learning, understanding, and chic clothes. Who says self-exploration can't be fabulous?

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