Can You Really Make Money on Pinterest?

Can You Really Make Money on Pinterest?
Jordana Bozhinova
Jordana Bozhinova

Last updated - August 17, 2023

Did you know that besides using social media to network, you can use it to make money? Today, we’ll cover Pinterest, an idea-sharing platform people use to discover information through images. From interior design to recipes, workouts, fashion, hairstyles, and tech, users scan its pages for inspiration. If you’re skilled in a specific area, you can leverage it by sharing your content for money. Let’s dive deeper into how this venture works.

Making the Most of Pinterest to Earn Income

While accessing content on Pinterest is free, some pay for products and images. Furthermore, brand partnerships and affiliate marketing are terrific money earners on Pinterest. Whether an entrepreneur or influencer, your educational and inspirational GIFs, photos, videos, and content no longer have to idle on social media; they can earn you money. Here’s how.

Build Your Pinterest Presence

Before monetizing your content, you must have followers. Only then will sponsors and product owners trust your credibility as a potential marketer. Achieving this milestone entails consistency. But what content do you need, and how do you do it to earn a vast audience? Read on. 

  • Specialize 

Focusing on one area helps you lock in a following quickly. Specializing in one field builds trust in you as the subject matter expert and strengthens your credibility. For example, sharing exercises and pictures of weight management foods enhances consistency if you’re a fitness enthusiast.  

  • Pin Consistently   

Doing this helps keep your followers engaged and your profile active. This way, you can reach a broad audience. 

  • SEO, the Magic Audience Builder 

Search engine optimization helps your page to rank higher on browsers. You can SEO-optimize your Pinterest content by researching the proper keywords, using the most relevant ones, and employing a precise narrative on your profile. 

  • Research Your Audience 

For successful specialization, research your audience to identify their likes and preferences. Once you do this, you can tailor your content to them. 

  • Integrate Your Pinterest Profile  

Having a broad presence on various social media platforms is paramount. It can help you have a wider reach. 

  • Engage With Your Audience 

Interacting with your audience by responding to comments and questions is essential. Besides, producing additional content based on their request helps you maintain them and earn referrals.

Create Compelling Boards

Now you’ve researched your audience and have the content ready, do you post them as they are? No, quality is vital. There are myriad competitors on Pinterest, and making attractive boards and pins will put you a step ahead. From creating quality photos and videos, including descriptions, and ensuring authenticity, there are various game plans to employ. Some of them include the following: 

  • Take high-quality pictures to enhance attractiveness, as Pinterest is a visual platform. 
  • Make your images stand out with appealing graphics and designs.
  • Use detailed and precise descriptions to help users understand your pins and boards. 

Collaborate and Network

The saying goes, “If you want to go fast, go alone. If you want to go far, go together.” This strategy applies to Pinterest, too. While people with similar content are competitors, they may also be the key to a successful presence and online venture. Connect with and follow them to learn new tactics from their success or mistakes. 

This collaboration will also help you gain a new audience, as their followers will find you when searching for additional content. Besides, you may partner for more extensive projects to make significant brand ambassador deals and sponsorships. 

Pinterest Money-Making Tactics

After researching the audience, creating your content, and building a following, it’s time to monetize. From selling your content and products to featuring company merchandise, there are many ways of making money on Pinterest. Here are the top four: 

  • Affiliate Marketing 

Companies and entrepreneurs use content creators to feature their products and services. Here’s how it works:  

  • Obtain an affiliate link from the seller or third-party program.
  • Embed it in your posts, pins, or photos.
  • Earn a commission for every sale made through the link.  
  • Sell Directly on Pinterest’s E-market 

Pinterest’s integration with various e-commerce enablers enables you to post buyable pins, allowing followers to buy products directly without having to exit the site. You can also utilize their Shop the Look feature that directs users to browse outfits and purchase the combination featured in an image.

Additionally, this e-market enables you to showcase creativity and services to attract potential clients. How? Assume you’re a writer; you can create article pins to drive people to your blog. Or have clients contract you as a writer and content creator through your Pinterest profile. And this advantage also applies to digital products like e-books, templates, and printable artwork. 

  • Ad Revenues 

Pinterest has many companies looking to advertise their products and services on like-minded profiles. After building your audience in a particular niche, they’ll place ads on your boards and pins at a fee. 

  • Influencer Marketing  

Besides selling products through affiliate links, you can feature them to drive traffic to the owners to help them build audiences, more market base, and credibility. You can earn by reviewing the product, sharing your user experience, or posting a picture of yourself in or with it to create awareness. 

Challenges and Skills Needed for Pinterest Monetization

You need skills to create appealing content and build the right audience to succeed on Pinterest. Knowledge of photo and video editing and SEO is advisable. We have compiled a list of the top skills to focus on: 

  • Photography and editing 
  • Marketing skills
  • SEO optimization knowhow
  • Selling skills
  • Negotiation skills
  • Social media platform analytics
  • Audience engagement knowhow
  • Soft skills like consistency, persistence, and confidence  

Pinterest also presents some challenges. First, you need help to build an audience and figure out your niche when you begin. Competition with several similar creators is also stiff, making it difficult to lock in a broad audience. Moreover, changing trends and algorithms may throw you off guard. These obstacles need constant research to stay up-to-date with the changes, demanding time in addition to the time spent on content creation, posting, and audience engagement. What if we told you there’s an alternative to earn money without design skills and with minimal time? Enter Pawns.app.

Pawns.app: Earn Money Without Design Skills

Pawns.app helps you generate passive income with minimal effort through paid surveys and internet-sharing. All you need to do is sign up, download the app on your device, and let it run in the background. They share your bandwidth via a secure connection with other users and pay you per GB shared. And while at it, you can make money sharing your opinion and reviewing company products and services. Even better, refer your friends and earn a commission for every dollar they make!

In Conclusion  

Pinterest is an incredible opportunity to earn money remotely by sharing content through boards and pins. It allows you to capitalize on your passion and share your crafts or skills with users seeking ideas and inspiration. Besides, while working on Pinterest, you can earn through other zero-skill and capital investment ventures like internet-sharing through Pawns.app.

FAQs

It can be daunting if you’re new to Pinterest or social media. Mundane tasks like posting, editing, and engaging with an audience can seem complex. Here’s a quick guide to help you figure out money-making via Pinterest.

How Do I Build a Presence and Earn on Pinterest?

Focus on your passion for creating engaging and authentic content. Secondly, post consistently, use the platform’s SEO optimization tools, and create visually appealing pins and boards.

What Are Some Challenges When Monetizing Pinterest?

Photo and video editing can be challenging and time-consuming. Moreover, slow audience growth and occasional negative comments can demoralize you. Not to mention frequent trend changes.

How Does Making Money on Pinterest Compare to Pawns.app?

Pinterest demands a lot of time to create and maintain content. On the contrary, Pawns.app is passive as it works in the background, and surveys take only a few minutes.

Jordana Bozhinova
Jordana Bozhinova

Copywriter, Pawns.app

Once an eighth-grade chemistry whiz, Jordana is now a BA in Psychology, hoping to one day tread through the fine weave of the psyche professionally. Chemistry still excites her, but not more than physics or music. A fan of creativity and innovation, Jordana has a passion for helping students find earning opportunities, budgeting insights, and studying tips. Personal growth and authenticity are always on her to-do list, and she'd like to see the world's pendulum swing in that direction, too.

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