Investing in market research is a powerful way to elevate a business and explore revenue-generating opportunities. Unfortunately, many companies focus on secondary research (existing studies) rather than conducting primary research (self-led studies). Consumer opinion surveys are a popular form of primary market research for companies. Here’s why companies invest in paid surveys as a business […]

Pawns.app is a global survey app that helps users make extra money in their free time. It offers paid online surveys from third-party companies looking for your honest feedback. It’s safe, it’s easy to use, and most importantly, it pays! What Happens With Your Answers Your answers are super important for brands that rely on […]

There are two main methods used in both academic and non-academic research—qualitative vs quantitative methods. Quantitative methods gather data based on numerical values and use statistical tools to derive insightful conclusions. Qualitative methods use various methods to analyze non-numerical data such as behaviors, intentions, words, and many others. While quantitative data are sometimes considered the […]