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How to Make Money on YouTube

How to Make Money on YouTube
Donata Tamulionyte

Donata Tamulionyte

Last updated - March 16, 2023

Making money online is all the craze nowadays. You can do so in many ways, including Pawns.app, where you earn by completing surveys and sharing your internet connection. But that isn’t the money-making method we’re focusing on here. Let’s talk about YouTube!

As the second-biggest search engine in the world, YouTube has become an incredible outlet for everyone to make money. While today’s YouTube stars make millions of dollars and have millions of subscribers, you don’t need to be a famous vlogger to make money on the platform. With the right tactics, you can turn your creative content into an income source and build an audience for your brand. It’s not as complex as it seems because the YouTube Partner Program makes monetizing your content more accessible than ever.

Ways to Make Money in the YouTube Partner Program

Not everyone who uploads videos to YouTube will become a star, but the YouTube Partner Program offers an opportunity to those who generate content regularly. Whether you are a vlogger, musician, animator, or any other type of content creator, you can use the program to start earning money. The minimum criteria for the YouTube Partner Program are having over 1,000 subscribers and 4,000 watch hours in the last 12 months.

Read on for numerous ways to monetize your content on YouTube.

Get YouTube Premium Subscriptions  

YouTube Premium is a subscription-based service that provides users with an ad-free experience, access to exclusive content, and offline playback. While its primary target is users, YouTube Premium can benefit creators in several ways.

Creators who have monetized their channels can earn additional revenue from YouTube Premium subscriptions. When a YouTube Premium subscriber watches a video from a monetized channel, the creator receives a portion of the subscription revenue based on how much time the subscriber spends watching their videos.

The program also supports creators by providing them with a more stable source of income. Ad revenue can be unpredictable, as it depends on the number of views and clicks on ads, as well as the advertisers’ willingness to pay for those views and clicks. However, YouTube Premium revenue is a guarantee for creators, helping them to plan their content creation and financial goals more effectively.

Take Advantage of YouTube BrandConnect

YouTube BrandConnect is a platform that connects brands with YouTube creators to create sponsored content and branded experiences. It allows brands to reach their target audience through content that integrates with the creators’ channels and resonates with their viewers.

BrandConnect offers a range of options for brands to collaborate with creators, such as product placements, sponsorships, and branded entertainment. The platform also provides tools and resources to help brands and creators create and manage their campaigns, from ideation to execution and measurement.

One of the key benefits of YouTube BrandConnect is that it allows brands to tap into the influence and authenticity of YouTube creators. Creators have built loyal and engaged audiences, and their endorsements can have a significant impact on viewers’ purchasing decisions. By working with creators, brands can reach their target audience in a way that feels natural and authentic, rather than relying solely on traditional advertising methods.

Moreover, for creators, YouTube BrandConnect offers an opportunity to monetize their content beyond the traditional ad revenue model. By collaborating with brands, creators can earn additional income while generating videos that align with their values and resonates with their audience.

Leverage Channel Memberships

Perks like emojis, early access to videos, or members-only live chat can incentivize viewers to become paying members of your channel. You need over 1,000 subscribers to access this feature, and fans pay a monthly fee to access exclusive content. Special members-only badges also appear in their comments to show their support. This feature is also a great way to engage with your fans, as they can post questions and discuss topics in the members-only live chat. Leveraging channel memberships is a boundless way to monetize your content and create a solid relationship with your fans.

Use Super Chat to Monetize Your Live Streams

Super Chat allows viewers to pay for their messages to appear highlighted in the chat during a live stream. For example, when someone pays for this feature, the comment will appear above others and stay visible for longer than usual. This increased visibility increases the chances of engagement. Super Chat is a great way to make money from your live streams while providing viewers an additional way to communicate with you. 30% of the money you make from Super Chat will go to YouTube.

Turn on Ads for Videos on YouTube

The YouTube Partner Program is a program that allows creators to monetize their content by displaying ads on their videos. When viewers watch these ads, creators earn a portion of the revenue generated by the ad impressions. Additionally, the ads that show on YouTube can be targeted to specific audiences, which can be beneficial for both advertisers and creators. Advertisers can reach their target audience more effectively, while creators potentially earn more revenue from ads that are more relevant to their viewers.

Creative Strategies to Grow Your YouTube Channel and Earn More

Are you a newbie trying to build your channel from the ground up? Even if you’re a seasoned pro, you can still use these tips to take your channel to a new level.

Boost Your Following With Persistent Posting

The digital landscape calls for frequent, relevant updates to engage your followers. Your followers should be able to find something new and interesting every time they log in. Posting YouTube videos regularly is a great way to boost engagement and keep your viewers returning for more. Additionally, you should look into posting content on other social media platforms to drive more traffic to your YouTube channel. A bigger following will help you earn more ad revenue and increase your chances of getting company product endorsement deals.

Create Informative or Entertaining Tutorials

People are always looking for help and information, so creating helpful tutorials is a great way to build your channel. Whether you’re teaching viewers how to use a program or showcasing different ways of styling hair, tutorials are an effective way to grab viewers’ attention and get more followers. Be sure to find which demo-style tutorials are prevalent in your niche, film them clearly and concisely, and include helpful tips along the way. See which demographic your channel appeals to, and create tutorials that will be enjoyable for your viewers. Editing skills will come in handy here!

Collaborate With Other YouTubers

By collaborating with other content creators on YouTube, you can reach a wider audience and boost engagement. You can do a Q&A session with a fellow YouTuber or join forces to create an entertaining video incorporating both channels. Try collaborating with YouTubers with an audience similar to the one you’re trying to reach. This action will help you gain access to a new demographic and earn more from your YouTube channel. 

Become an Affiliate Marketer

YouTube influencers and marketers have become a formidable force in the industry, as they are able to take advantage of their audience networks to promote products, services, and companies. By becoming an affiliate YouTube influencer or marketer, you can earn commissions through advertising or even selling products or services. You’ll need to have an active presence on YouTube and be able to produce engaging content to draw viewers in, but the potential to earn money is there. You’ll also need a solid understanding of marketing and advertising principles to maximize your efforts.

Minimum Eligibility Requirements to Turn On Monetization Features

Most features, including monetization features, require the channel to meet the YouTube Partner Program eligibility requirements. These include: 

  • Be 18+ years of age
  • Live in a country or region where the YouTube Partner Program is available
  • Have more than 4,000 valid public watch hours in the last 12 months
  • Have over 1,000 subscribers
  • Create content that follows all YouTube Partner Program policies
  • Be able to receive earnings via AdSense

FAQ

How many views do you need on YouTube to make money?

To join the YouTube Partner Program and monetize your content on the platform, you need 4,000 hours of watch time and 1,000 subscribers. 

It’s difficult to pinpoint the exact number of views needed to make money on YouTube. However, as a rough estimate, many creators report earning around $1 to $3 per thousand views. So, to earn $100 from YouTube, you would need to reach approximately 33,000 to 100,000 views.

Does YouTube pay monthly?

The AdSense program, which YouTube uses to pay its partners, pays out monthly. YouTubers accrue earnings over the month, and the program releases payment at the commencement of the following month.

Donata Tamulionyte

Donata Tamulionyte

Community Manager, Pawns.app

Donata is the heart and soul behind the Pawns.app community. As a communication wizard, she brings an exceptional blend of specificity, gentleness, and patience to her role. Donata has a remarkable ability to "read" people just from a few sentences, making her the perfect conversational partner for our users worldwide. When she's not building community connections, you'll find her singing, crafting melodies, and writing. Donata also loves animals and enjoys spending time analyzing their behavior and engaging in training.

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