Animal sanctuaries serve as safe havens for creatures in need, giving them the chance to thrive in a nurturing environment. It is often assumed that animal sanctuaries are the same as animal shelters, but while they may be similar in nature, they’re somewhat different in purpose. Shelters offer a place of refuge for lost and abandoned pets, providing them with temporary homes until they can be adopted. Sanctuaries, on the other hand, provide lifetime care for protected creatures and tend to have bigger, more specialized facilities and, thus, more prominent financial requirements.
Opening one of these altruistic hubs can be a deeply rewarding experience, allowing you to make a meaningful impact on the lives of these sentient beings. However, while agreeing to care for animals without intending to profit from their plight may seem straightforward, sustaining the sanctuary’s mission requires a solid financial strategy. As an animal sanctuary owner, you must explore various avenues to generate revenue and ensure the well-being of your furry, scaly, and feathery friends.
14 Ways Animal Sanctuaries Raise Money for Their Needs
If you’re passionate about rescuing animals of a particular species or providing a welcoming foster environment, operating an animal sanctuary is a noble pursuit. Yet, achieving financial sustainability without compromising ethical principles is crucial to make a significant impact with less of a struggle. Here are the top 15 revenue streams to ensure your sanctuary’s longevity while championing animal welfare:
1. Applying for Grants
Many sanctuaries can welcome animals under their roof thanks to grants. Once they receive funding, they can choose to spend it on something that requires immediate financial attention or keep it as a budget backup. Still, looking for and finding such an opportunity is not as straightforward as it may seem at first glance. Unfortunately, it poses challenges other types of businesses aren’t prone to encounter.
Unlike other organizations, sanctuaries must leave no stone unturned when trying to find a grant. They must meticulously go through databases of funding opportunities to spot the one that suits their agendas. Moreover, even when grants are available in their area, they must first prove their eligibility — often through stringent processes. However, local aid is what most sanctuaries have the highest chance of getting, so applying for it is not a lost cause.
If you think applying for a grant should be your first step to building a great rescue center, you could be on to something. Fortunately, you could get financial support from specific organizations depending on your sanctuary’s location. Some of these institutions might even run occasional grant programs and might be willing to fund your sanctuary throughout its development.
2. Starting a Fundraiser
Unlike animal shelters, sanctuaries do not actively engage in adoption programs, so they don’t have the option to depend on adoption fees to support their permanent residents and provide them with proper care and nutrition. To make ends meet, animal sanctuaries typically need to encourage their staff to seek contributions to their overall budget through donations or ongoing fundraisers.
Calling for support online is an effective strategic move to achieve your animal sanctuary’s financial goals. It makes your fundraisers easily sharable and accessible to larger crowds. Aware of the convenience of social media, most rescue centers spend a good deal of time appealing for monetary help on popular platforms. Luckily, some of these sites and apps have integrated fundraising tools that help cut corners when you have a yard of furballs to feed.
To get the best out of raising cash on platforms like Facebook, Instagram, and Twitter, you must have a valid explanation for such a feat. You might think having a furry gang under your wing is reason enough, but sometimes it won’t cut it. Your potential donors will want to know where their money will go! Therefore, ensure that you give them answers and include relevant photos and clips in your post to stimulate compassion. Fundraising campaigns are super necessary for all non-profits, but for sanctuaries, they’re certainly a game-changer.
3. Leaving Donations Jars On-Site
Many sanctuaries make money by putting donation jars or boxes around the place. This simple action is as straightforward as it sounds, and while it may not result in significant financial gain like other methods, it can be a useful approach to reduce outstanding expenses. Of course, choosing a strategic location to put the jars is vital to the success of this plan. Having a couple of these at the entrance or exit of touring areas or setting them up when hosting events will do the trick.
To further increase the effectiveness of this practice, some rescue centers let their boxes inspire folks to donate at restaurants, grocery shops, and other venues. Others choose to try text-to-give or services like DipJar. Instead of hoping everyone will drop a coin or two in their physical jars, they let people send quick text or credit card donations. That said, giving potential donors multiple options to uplift your organization is always a good idea.
If your goals are impactful, your supporters might be willing to give you a helping hand with some of your activities, too. For example, some of them could get stocked about taking things further and setting up their own donation jars at community events, birthday parties, and more. The fruits of being on excellent terms with your community taste the sweetest when in need.
4. Asking for In-Kind Donations
Sometimes, businesses and individuals won’t be able to back up your sanctuaries with huge monetary donations. However, some might still like to join you in pushing your vision through and making the world slightly better for animals. Donating food, supplies, medicine, or tools that your center’s staff will find useful is a great way to help out. These types of donations can still make a significant difference.
The obstacles a shoestring budget can impose are no joke. They can make it extremely difficult for rescue centers to properly care for their residents and avoid the risk of malnourishment or neglect. Donated goods and services are essential to help reduce your sanctuary’s bills. In addition, they’ll allow you to allocate monetary resources toward other fundamental operational needs. Things get even better if the donations are tax-deductible.
If you think in-kind contributions will help you leverage your resources, consider asking for them through your sanctuary’s website and social media. An accompanying “Donate” button might highlight your call to action, compelling visitors to support your mission. And if you have a specific list of things that could transform your sanctuary, do not hesitate to include it. This way, you’ll avoid piling stuff that won’t serve you in some dusty corner.
5. Having Membership Programs
Encouraging dedicated givers to provide consistent support is what makes sanctuaries thrive. Many rescue centers offer membership packages to their loyal donors, allowing them to make smaller contributions in a specific time, and you can borrow that idea and use it for your rescues’ benefit.
You can take things even further and pamper your members in the best way possible. Offer them discounts on entry fees during special events or activities. Private visits and early updates could also be part of your perks for select members. Being in this line of work means you need to give something to get something in return, and industry veterans know that.
If you are exploring the possibility of developing a stronger relationship with donors, you could check whether some of the businesses in your area would like to partner up with you. Such companies could give even better discounts to those who subscribe to your memberships, which will, in turn, keep your profits intact.
6. Getting Sponsorships
Sponsors are some of the best allies sanctuaries can have. The most sympathetic and generous among these firms are the ones in the civic and social services sector since they are dedicated to uplifting their communities. Some of them can only afford one-time donations to animal shelters in need. Others are larger and more profitable and have the capacity to provide long-lasting financial support to your rescue critters and staff.
Some corporate donors might ask you for marketing favors in return. These promotional collaborations can include adding your sponsor’s logo on flyers and pamphlets shared at visits and on-site events. It’s also common to add a little flair to sanctuary merchandise by including the giver’s name in the overall design of the merch products. Lastly, naming parts of your property after your most prominent sponsors is another thing you can do to express gratitude.
Finding trustworthy sponsors can be tricky, but it’s worth it. If you want to do that, you could suggest reliable companies to direct a humble percentage of their sales to your sanctuary. This way, they won’t have to dig into their safes to show their support. Another excellent idea is to get multiple individuals to sponsor the rescues they most connect with individually.
7. Using Crowdfunding
The primary purpose of crowdfunding is to inspire as many people as possible to donate online. This fund-gathering method is best for supporting expensive, urgent, and time-consuming feats, including massive rescue actions, infrastructure renewal, and major emergencies. Sites like GoFundMe, Idiegogo, and Mightycause are the most popular platforms animal rescue centers use to raise funds. These websites are good to have in mind for the occasional rainy days most shelters experience.
While sites of this kind can be a fantastic tool to turn your idea about saving creatures in trouble into reality, crowdfunding is not all roses. You should know that some sites will deduct a small amount from every donation. Furthermore, some might even require you to pay service fees, which can be up to 10 percent. Therefore, ensure you always read a site’s terms and conditions before creating your account to avoid unpleasant surprises down the road.
Keep in mind that the internet is overflooded with help appeals; everyone can make a donation request in a split second! Because of that, potential donors aren’t always sure which causes deserve their undivided attention. As a sanctuary owner, it is crucial to select crowdfunding projects with care and pick only those you know will move your audience. Sheltering facilities that avoid seeking help for every mundane challenge they’re dealing with and post about the most pressing ones only have a better chance of getting the finances they need.
8. Offering Tours and Visitations
Animal lovers like taking strolls through the yards of their favorite rescue centers. Most sanctuaries know this and offer tours around their property. This idea is a fantastic way to introduce potential supporters to your shelter’s goals. In addition, it will help you bring light on the hardships your animals are facing and the type of assistance they need.
The general public is compassionate. Many people will gladly pay your visitation fees because they understand that fostering animals takes a lot of time, effort, and resources. However, if you don’t know how much you should charge them to access your facilities, you could let them make voluntary contributions if they cannot afford the tour. This way, you can still garner extra money that could mean the world to your long-term residents and staff.
9. Honoring Your Donors
As mentioned earlier, animal sanctuaries rely on the generous support of donors to meet their operational needs and provide care for the animals under their protection. But although these unsung heroes often contribute out of sheer love and compassion, it’s still important to give them the recognition they deserve. By acknowledging donors’ contributions, sanctuaries can cultivate a sense of gratitude, build loyalty, and encourage ongoing engagement.
A creative approach to showing your appreciation while making money for your sanctuary is to create donor recognition programs. You can establish tiers or levels of recognition based on donation amounts. Donors can receive more benefits as they move up the tiers, including access to special events, behind-the-scenes tours, or even animal naming opportunities. Offering these unique experiences in exchange for their ongoing support will make your donors feel cherished and incentivize them to make more contributions in the long run.
10. Sending Newsletters and E-mails
Cold emailing supporters to ask for donations is something most animal shelters do. It is an excellent strategy to reach out to potential and captive supporters in a more personal way. The best part? It’s free. The only thing you’ll need to invest in this task is your time. As long as there aren’t strict regulations in your area about requesting financial help this way, you should face no issues.
Newsletters and emails provide a platform to showcase the sanctuary’s work and the individual stories of the animals in their care. By sharing heartwarming success stories, highlighting rescue efforts, and providing updates on the animals’ progress, you can evoke empathy and strengthen the bond between supporters and the sanctuary’s cause. In addition, these communications also present opportunities to include clear call-to-action buttons, encouraging readers to make donations, sponsor animals, or participate in fundraising events.
Furthermore, newsletters and emails allow you to personalize your fundraising appeals. They allow you to segment your communications based on supporter preferences and interests, tailoring messages to specific audiences. This customization helps create a sense of connection and relevance, increasing the likelihood of receiving donations.
11. Participating in Events
When pet rescue centers face budget constraints, they often participate in various community events such as farmers’ markets, festivals, non-profit conferences, and gatherings that support animal rights. This allows them to reach out to the communities they serve. It is especially helpful if the communities frequently organize exciting charities and events. However, even occasional tabling can be highly beneficial.
Events provide a valuable opportunity to engage with your community, create awareness about your sanctuary’s mission, and generate much-needed financial support, all through a friendly conversation. You can easily promote your sanctuary’s agenda at different events by taking simple actions — like showing photos or short clips of your rescues. This approach can help you connect with your audience and potential donors without coming off as pushy or ill-considered
Events also allow you to set up additional revenue streams. For example, you could install merchandise booths where visitors can purchase branded items, such as t-shirts, hats, or souvenirs. The profits from these sales can go toward your shelter’s saving fund. If you’re not comfortable with asking for monetary contributions yet, you can always invite people who approach your booth to donate their time by volunteering at your rescue center.
12. Hosting Your Own Events
Some animal care centers are highly successful at hosting events. Contrary to popular belief, these gatherings don’t necessarily have to focus solely on animal advocacy. In fact, they can be anything, from galas to auctions to sporting events. The sky is the limit! Sporting events and community yard sales are other common alternatives to make extra cash for your animals.
Apart from being an excellent source of revenue, events can help you network with other animal lovers and event hosts. You can take advantage of these new connections and co-host future affairs with them to decrease organizational expenses. While costs of this kind might not matter much when hosting your events at your facilities, off-site events can be harder to manage from a financial standpoint. It’s always better to “split the bill” with a trustworthy partner.
13. Running a Thrift Shop
Second-hand goods have always been the first choice of many. Why splurge on a few overpriced items when you can get multiple for much less? Animal sanctuaries worldwide know how to profit from this life-changing philosophy that many folks seem to share. In addition to caring for rescued animals, some shelter owners operate thrift stores to generate profits that fund their sanctuaries.
Most of these shops sell stuff people donate to them on-site or anonymously and may or may not specialize in different products. As a result, you can take care of the overhead business expenses without dealing with any cost related to the supply of goods. Sure, sometimes you’ll need to refurbish the clothes and other things available for purchase before offering them to customers. Still, this business model can enable you to generate substantial income.
Remember that opening a thrift store might not be the best idea if you haven’t found your feet as a businessperson. It takes a lot of hard work to launch such a startup. You’ll have to figure out many things, including the policies you’ll stick to and the best ways to recruit your personnel. Therefore, consider polishing your entrepreneurial skills before exploring the idea of selling used products at rock-bottom prices.
14. Selling Merchandise
Many animal care facilities create and sell their own merch to make some extra money. Most of them are successful at generating income this way, which has to do with the public’s take on being kind to animals. While not everyone is down for tremendous financial sacrifices in the name of rescue creatures, most like having a cute relic that testifies to their generosity.
You can add your sanctuary’s logo and other graphic elements to a wide range of items, including t-shirts, caps, apparel, and even stickers. That said, you can create all types of keepsakes with artwork of the animals you so lovingly foster and share them with the world in exchange for some cash. After all, who in their right mind wouldn’t like wearing a hat with a cute panda face or a mighty-looking ostrich? You may be surprised at how much revenue an organization can generate with some creativity and effort.
15. Establish a Volunteering Program
While this idea might not make you money per se, it will certainly keep a lot of it in your sanctuary’s vault. By establishing a structured and engaging volunteer program, you can tap into the power of dedicated individuals who are passionate about making a difference for animals. Volunteers can contribute in various ways that directly impact your sanctuary’s finances. They can assist with daily animal care tasks, such as feeding, grooming, and cleaning enclosures without asking for a penny in return.
A team of dedicated volunteers taking care of most tasks at your rescue center can significantly reduce the need for paid staff, ultimately saving on labor costs. Moreover, volunteers can utilize their skills and expertise to provide valuable services that would otherwise require outsourcing or hiring professionals. For example, those with marketing or graphic design experience can help create promotional materials or manage social media campaigns, saving your sanctuary money on advertising and marketing expenses.
Additionally, volunteers can contribute to fundraising efforts by organizing events, reaching out to their networks for donations, or assisting with grant writing. These activities not only generate additional funds but also expand the sanctuary’s reach and visibility within the community. By relying on volunteers, you can allocate your limited financial resources to other critical operational needs, such as veterinary care, facility maintenance, and expanding animal habitats.
Fund Your Sanctuary the Right Way!
Creating a successful animal sanctuary may seem like a daunting task, but with the right strategies and dedication, you can turn your dream into a reality. By implementing a combination of these actions, you can work towards achieving your dream and making a meaningful impact on the lives of the animals in your care.
The truth is most sanctuaries make money with the support of their communities, and every penny counts. Still, if you feel like you should go further and finance your rescue center even in your spare time, Pawns.app paid surveys can help you with that. All you need to do is download this application, and you’ll be generating passive income with internet sharing in no time. Check it out for the love of animals!
FAQs
How important are donations to animal sanctuaries?
Although they sometimes receive government support, animal rescue centers rely heavily on donations. Rescuers often feel obliged to help as many animals in need as they possibly can. Unfortunately, the hearts of their staff are often bigger than the sum of the sanctuary’s budget and the funding authorized by officials. This clash between the natural desire to help and the overbearing financial issues makes donations vital to the existence and proper functioning of these centers.
Can animal sanctuaries generate revenue from events and fundraisers?
Absolutely! Shelters can organize dog walkathons, silent auctions, and watermelon contests; you name it! Alternatively, they can join events hosted by others. As long as people can understand the importance of the event you’re hosting or the fundraiser you’re starting, you should be able to boost your sanctuary’s profits. Therefore, ensure you can communicate your message concisely and with a lot of empathy for the creatures you’re fostering.
Are there grants available for animal sanctuaries?
Yes. Sanctuaries can apply for government and corporate grants and ones offered by private organizations. Such opportunities might vary from one location to another, so make sure to do your due diligence before applying. Still, in general, you should be able to receive financial support in this form, even if the amount of money you get is small.
